Renault bought by Group Lotus, to become Lotus-Renault for 2011
December 10, 2010
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The following article is the first post from a new contributor, Murai Kadam:
The Lotus livery on this year's Renault R30
The Malaysian owned car maker Group Lotus has taken a 50 per cent
stake in Lotus Renault worth $100 million and has become its title
sponsor, the remaining 50 per cent will under control of the current
owners, pending rumours of a full takeover.
The news are coming about Group Lotus will be taking full control of the outfit in the next few years. Though nothing has been decided yet about future plans, the Lotus CEO Dany Bahar has hinted about a full takeover:
"Our way of doing things means that at the end of the project we would
like to control it ourselves."
Though there has been some court disputes over the Lotus name, as Tony
Fernandes’ Team Lotus raced in 2009 but their plan has been spoiled with Group
Lotus’ F1 entry, so there might be two teams on the grid branded as
Lotus. Also, both of the teams want to keep the iconic Gold and Black
‘Lotus Renault GP’ plans were unveiled on Wednesday, also the releasing photos of a re-livered R30 car said its cars will also be black and gold next year. Reverting to this Team Lotus owner Tony Fernandes accused Group Lotus CEO Dany Bahar of “hijacking” Team Lotus’ livery plans, but Renault team owner Gerard Lopez said the opposite is in fact true. Bahar said that he would look at this as extra promotion for his brand, rather than a potential confusion or competition. And he feels that four are better than two.
The reason to link with Renault rather than Lotus racing is for cost reduction, as to build a winning team in Formula One from scratch is not affordable. And that’s why Group Lotus has decided to go with one of the top five teams because there is the potential to go back to where they were when they were winning world championship titles.