Santander sponsors De la Rosa
January 21, 2010
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Pedro de la Rosa (middle right), at a Santander event
On one of my posts yesterday, I said that Pedro de la Rosa, the new Sauber driver, had backing from Universita, which is a network of 11,000 universities in 15 countries. This, in turn, is sponsored by bank Santander.
So, Santander have today announced – surprise surprise – that they are to sponsor Pedro de la Rosa.
Santander is already an established bank in Spain, and is now targeting the British market. They are the company behind Abbey, Alliance & Leicester and Bradford & Bingley.
“Pedro is a friend and a very intelligent person who impressed us very much in our three years together,” said Santander’s Juan Manuel Cendoya, referring to de la Rosa’s former association with the Woking team as test driver. “We are going to support him personally but we are not going to be at Sauber with any of our brands.”